Facebook wants to have its hands in everything and online dating is no exception. Yes, you heard right, Facebook is taking a dip into the online dating pool making people very skeptical and for good reason. The product is called Dating and it began testing in Colombia, Sept 20, 2018.
What we know so far is, you can sort through potential matches similar to other dating sites like, Tinder, OkCupid, and Hinge. And just like Hinge, you have to start the conversation with more than just the words, “Hey.” So that means no more, “What are you doing?”, or my personal favorite, “You’re cute?” If users find themselves interested they need to respond to that person’s photos or questions, giving more substance at the start of a conversation
You will also be able to match with people who might be attending the same events as you, or you might want to match with someone who’s in the same group as you for example, if you’ve been eyeing someone who’s in a gaming group and you have no idea how to interact with them personally this gives you a chance to shoot them a message.
Facebook hopes to have millions of users swiping back and forth, chatting, and getting to know each other on a deeper level. Facebook has the upper hand because the site has been around for more than a decade, and has collected a large amount of data already from its users.
Using that data already puts them well into the game, but trust issues arise after Facebook’s most recent scandal, so getting users to trust the platform again won’t be easy and it’s a start, but they’ll have to do more than having people swipe and send messages based off photos and questions.
Take it from OkCupid who uses a series of questions to match their users. Another thing Facebook might want to consider is safety. Yes, online dating comes with a risk, but what are steps Facebook is taking to make their dating platform is safe for its users? Will there be background checks and monitoring? Unfortunately, we’ll just have to wait and see until its official launch, but if you already have other dating sites that you’re satisfied with, don’t feel pressured to jump onto the Facebook dating bandwagon.