For the past year or so I’ve been seeing Ads all over Facebook for customized Shampoo and Conditioner from a fairly new company called Function of Beauty. Their products have been featured by major companies such as Business Insider, Buzzfeed, and Refinery29. After doing my research, reading product reviews and watching Youtube reaction videos, I decided to try them out for myself.
How it Works:
To create your order, you are asked to answer a list of questions pertaining to your hair type. Your answers are then plugged into an algorithm that creates the customized formula for your hair.
You can see in the image below that I clicked on wavy for my hair type, medium for my hair structure, and normal for my scalp moisture.
The next step is to choose five hair goals out of the seventeen listed below. I ended up choosing deep condition, fix split ends, lengthen, volumize, and thermal protection.
The final step is to choose the name you want on the bottle, the color and the fragrance you’d like for your products. I typed in my first name and chose the limited edition ocean blue color and the limited edition for (shore) fragrance in light strength.
Once you’re done with these easy steps, you’re prompted to choose the size of your hair products (8oz or 160z) and the frequency you’d like for them to be sent.
When I received my Function of Beauty box, I was surprised by how aesthetically pleasing the packaging was. The teal box with the white casing complimented the clear bottles filled with ocean blue product really well.
Aside from the 8oz shampoo and conditioner bottles, the box included two plastic pumps, an ingredient list, and instructions specifically for my hair.
To test the product, I followed the instructions, cleansing and conditioning my hair 4-5 times a week, for one whole week without using added products.
After a week of testing, I can say that my hair is a lot softer and shinier than usual, but I don’t think it’s more voluminous. It still flattens easily with this humid NYC weather. Regardless, my hair feels nicer and healthier than it was before.
If you have $36 to spend, I would recommend trying your own customized shampoo and conditioner. But if you’re on a budget, there are just a good of options you can find from Whole foods or Ulta.